Research blog: Commercial Conventions
RESEARCH BLOG
I will be doing a gatorade commercial by myself. Gatorade helps you stay hydrated and it helps you restore the lost electrolytes in your body. The people in these commercial tend to be athletes and are doing some type of physical activity whether it's running, playing soccer, or basketball. Their facial expressions tend to be serious and they look super focused. The appearance of the people tend to be either famous athletes or just athletic people, sweaty, and fit. The commercial could be either just one individual person, a couple of people, or a whole team of any sport. The use of celebrities in the commercial persuades and makes people want to buy gatorade since even the most well known athletic players who could be people they look up to are drinking gatorade. The main symbolic image in the commercial is the gatorade logo. The logo is a a big capitalized g with a lightning symbol in the middle of the letter. Some logos they use are, "life is a sport. Drink it up", "Gatorade. Is it in you?", and "Gatorade. The sports fuel company." The logo is very well known and gatorade is a very huge multi millionaire business since, it is one of the most famous sports drink in the world. The clothing they wear is all sports clothes like a pair of running shorts or dri-fit shirts. In some cases they represent the team they play for by using their attire. Some props they use in the commercial are gatorade bottles and athletic equipment like a soccer ball, basketball, treadmills, and weights. Most of the films are filmed in an area where physical activity could take place like a gym, track, soccer field, outside, tennis court, football field, or a basketball court. Camera movements that they use in the commercials can include track and handheld. Common shots can include: close-up, mid-shot, and master shot. The music/ audio in the background is usually a rapid beat/ hyped beat that is like pumping. The music they use makes a mood of like intensity during the workouts or clips they use in the commercial. The shots tend to be at the eye level or at a low angle.
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